Create A Viral Video Clip
Have you heard of YouTube? If you spend any time online, it is hard not to have heard of it. Millions of people every day view video clips that are stored in the YouTube library. YouTube and Google Videos take advantage of the fact that people are now spending more time in recreational internet surfing than in watching television. It is another
example of not only how people want to be entertained, but also that people want choices. The public has gotten used to being able to choose the entertainment they want, and not be forced to take what is pushed at them.
If you are creative enough, or cutting edge, or wacky enough, you could quickly be the next hot video. The videos that have the most chance of going viral are ones that deal with current events, especially if you can beat the major news outlets, videos dealing with business issues, and humorous videos.
Steven Colbert was a great example of this when clips of his Comedy Central show, The Colbert Report, were released on YouTube. Despite the objections of the Comedy Central network, when the show was still new, Colbert allowed clips from his show to be posted on YouTube.
Within a short period of time his clips went viral, and viewership of The Colbert Report soared.
If you decide this is a method you want to use, make sure you have a fresh idea, and not a rehash of something that has already made the rounds. You don‟t need network quality equipment to produce a decent video. While you do want decent quality production, the biggest key is great content.
Make your video, and at the end of the clip place a 3 – 5 second promotional slide with the URL for your website so viewers can look for more useful information. Make sure the landing page you send them to matches the tone of the video. If the video you use is quirky and humorous, and the landing page is serious and all business, your
visitors will only stay for a few seconds before leaving for more entertaining sites.
Once your video is produced, and looks the way you want it to, upload your video onto YouTube and Google Videos. These sites offer services that allow website owners and users of social network sites like MySpace to place video viewers on their site. If your video goes viral, not only will potential customers be able to see your video on the host
site, but also on all of the personal sites that pick it up. The amount of traffic that could flood to your site is huge.
Saturday 9 January 2016
How To Generate Viral Traffic To Your Site (2)
Give Something Away
Giving items away for free is a great way to increase traffic everybody likes freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where where people can receive free stuff.
To find these listings of free stuff, simply go to search engine and do a search on “Free Stuff Index” or “Free Stuff Links”. You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing everyweek. You could then ask entrants if they would like to notify them of the winner, which again gives you permission to email them.
If you want to bring only people from your target market to your site then don’t give away mainstream things like screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it’ll remind and encourage people to visit your site.
The best implementation of giving away freebies is by having a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends. It’s the ideal viral marketing opportunities.
Giving items away for free is a great way to increase traffic everybody likes freebie. If you give something different away each week, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where where people can receive free stuff.
To find these listings of free stuff, simply go to search engine and do a search on “Free Stuff Index” or “Free Stuff Links”. You will be amazed at how many people are giving things away online.
You don’t have to give something away to everyone. You could simply have a drawing everyweek. You could then ask entrants if they would like to notify them of the winner, which again gives you permission to email them.
If you want to bring only people from your target market to your site then don’t give away mainstream things like screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. If you don’t care what traffic comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item. If your freebie is something that has your URL on it and is something that is generally kept around a computer, it’ll remind and encourage people to visit your site.
The best implementation of giving away freebies is by having a “Tell a friend about this” button near the freebie so site visitors can quickly and easily tell their friends. It’s the ideal viral marketing opportunities.
How To Generate Viral Traffic To Your Site (1)
Provide Quality Content, Products, Or Services
Providing quality content, products, or service is by far the best way to build your reputation, and build repeat traffic to your site. Research has shown that on average, when someone has a positive experience they will tell two other people about that experience. On the other hand, if they have had a bad experience, they will tell seven other people. That act of telling others is how the viral traffic generation techniques start. If your customers never tell anyone else about you and your site, you are back to doing all of the marketing on your own.
To build returning customers to your site, you need to establish a reputation as an expert in your field, very entertaining, or someone who has unique insights. That does not happen if all you are offering is cheap, recycled drivel that you found on someone else‟s website. Make sure that what you offer is your own work, and something that is different from what can be found on every other website.
As your reputation as an expert increases, other websites and bloggers will start to pay attention to your website. They will begin to talk about what you are doing, and will even give links from their website to yours. Suddenly every one of their readers becomes a potential customer. The higher the quality of material you produce, the more often your site will be linked to. Each link to your site is an avenue for new visitors to your business.
If you do not think you have the ability to create something that will touch people like it needs to, you may have to spend the money and hire someone else to do it for you. Fortunately for you, there are a lot of service that will put you in touch with freelance writers, site designers, and program designers. If you have an idea about what you
want, chances are there is someone available to do it for you. If you are willing to take a chance on a freelancer who has not yet established themselves, you can often find one that will work for a low wage in exchange for the experience the job will give them. Be careful though; often times you get what you pay for. Make sure the work you
get is up to the standards necessary to appeal to your audience.
Providing quality content, products, or service is by far the best way to build your reputation, and build repeat traffic to your site. Research has shown that on average, when someone has a positive experience they will tell two other people about that experience. On the other hand, if they have had a bad experience, they will tell seven other people. That act of telling others is how the viral traffic generation techniques start. If your customers never tell anyone else about you and your site, you are back to doing all of the marketing on your own.
To build returning customers to your site, you need to establish a reputation as an expert in your field, very entertaining, or someone who has unique insights. That does not happen if all you are offering is cheap, recycled drivel that you found on someone else‟s website. Make sure that what you offer is your own work, and something that is different from what can be found on every other website.
As your reputation as an expert increases, other websites and bloggers will start to pay attention to your website. They will begin to talk about what you are doing, and will even give links from their website to yours. Suddenly every one of their readers becomes a potential customer. The higher the quality of material you produce, the more often your site will be linked to. Each link to your site is an avenue for new visitors to your business.
If you do not think you have the ability to create something that will touch people like it needs to, you may have to spend the money and hire someone else to do it for you. Fortunately for you, there are a lot of service that will put you in touch with freelance writers, site designers, and program designers. If you have an idea about what you
want, chances are there is someone available to do it for you. If you are willing to take a chance on a freelancer who has not yet established themselves, you can often find one that will work for a low wage in exchange for the experience the job will give them. Be careful though; often times you get what you pay for. Make sure the work you
get is up to the standards necessary to appeal to your audience.
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